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Saturday
Sep192009

Promoting breast cancer awareness or just gratuitous soft porn?

The people at Rethink Breast Cancer have come up with a film (see below) to promote their BoobyBall to promote breast cancer awareness.

Now naturally, I'm a great supporter of anything that can reduce the tyranny of breast cancer from the world today, but I have to say, I find this film sexist, demeaning and trivialises the pain and anguish of breast cancer.

True there are women looking at this stunningly well endowed young woman, and no I'm not jealous of her stupendous rack - although it is erm, quite attention grabbing to say the least.

The idea I subscribe to. The execution I find distasteful, and I'm not sure what or who the intended audience is supposed to be.

If it's women I think many will feel as I do; which is alienated. If it's guys, I'm sure it will attract their attention for the 30 or so seconds of the film, and will be instantly forgotten after that.

I just think Rethink need to rethink. What do you think?

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Reader Comments (1)

I feel i need to agree with you on this one Sam. I know several people who have suffered from Breast Cancer and I find this film completely degrades and belittles the anguish that women who have bravely fought this disease go through and for the women who have fought and lost their battle. However, as a lady with AA boobs i do have to say i am rather jealous of her 'rack'.

September 23, 2009 | Unregistered CommenterTT Norfolk

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